The VSV group (Grupeixe shareholder) has joined a Christmas campaign to promote Icelandic fish.
The Seafood from Iceland project is a platform which brings together the main Icelandic fishing industries in order to market the products they fish and produce.
The main objective is to raise awareness of the value Icelandic fish represents, not only with regard to the quality and purity of it, but also the importance of sustainability which the fishing sector in Iceland seeks to maintain.
Although this first marketing campaign is aimed at the British market, the platform will develop initiatives for other markets in the future.
Learn more at www.fishmas.com or click to see the video.
